Music Video Theory

Director: Kate Haplin Artist:   Mark Wilkinson Video: Come on home How were you approached for the job? I work as an art director on the side and had done the production design and costume design on Mark’s last music video ‘Another Necklace’. So after that project I was offered the opportunity to pitch for his next two music videos. What inspired you on your idea for the video? The idea actually came to me straight away and was very loosely based on the first short film I wrote and directed while at film school. It also dealt with an elderly man losing his wife and going into a state of shock and denial (however I did replace a blow up doll with a dance hall full of spandex attired ‘senior citizens’) – so they’re pretty different. I was conscious from the outset that I wanted to avoid a clichéd break-up premise, as I think it would have felt overly sentimental. The music had a strong repetitive beat and ‘boppiness’ that I felt lended itself to a deg