Music Video Theory

Director: Patrick Kennelly Artist: Clipping. Video: Body & blood How were you approached for the job? I’ve been really good friends of the Clipping. guys for many years now, and have worked with them as a group and also individually in many different collaborative capacities. Currently, Jonathan (of Clipping.) is actually the composer and sound designer for the feature film I have in post-production. When their album was nearing completion, the guys in Clipping. sent it over and asked me if I was interested in doing one of the videos. They gave me free reign to pick out what jumped out to me, and of course it was “Body & Blood” immediately. It happened that that was a single they were leaning on, so it worked out great. What inspired you on your idea for the video? Because Clipping. and myself are generally on the same wavelength, there wasn’t a lot of highly specific direction given for the final result. Originally there