Director: Chino Moya
Director: Chino Moya Artist: St Vincent Video: Digital Witness How were you approached for the job? It came through Beth and Carrie the music video reps at HSI, my production company in London. What inspired you on your idea for the video? Mainly the idea of creating a dull and simplified world. Something in the verge of being CGI, but still real. Some kind of colourful upbeat dystopia. The locations in the video remind me so much of Jeffery Smart 's paintings. Was his work a major influence for the video's look? Didn't know about his work. It has a very similar vibe actually. The painter that was a big influence was Neo Rauch . Not much in the look, but in the tone and the absurd functionality of the character's actions. Did the client have any pre ideas in the brief, or was it an open brief to begin with? The brief was quite open, but they mentioned things like "tecnoparanoia" and sent a few references