Director: Christopher Hill
Director: Christopher Hill Artist: Cut Copy Video: Free Your Mind www.christopherhillfilms.com How were you approached for the job? I'm good friends with the band and have worked with them a few times before. They had a long list of people they were approaching about curating the entire marketing campaign of the album. I was one of the names on the list. We chatted about a number of ideas over lunch, got excited about the prospects of the collaboration and it went from there. What inspired you on your idea for the video? Firstly, the 'Free Your Mind' song itself. The vibe of the track at almost 6 minutes long made me instantly think I had room to breath in terms of creating a more character driven narrative that blended elements of comedy and drama. I had a few ideas along these lines but the idea of the cult seemed to fit most naturally with the themes of the song. From there I researched cults in general… The Source Family,